Image source: Flickr user Kristina Dymond
Yearbook marketing running dry? If you feel like you keep sending home yearbook flyers with students but you’re not getting any response back, it could be that they’re going unnoticed. Or perhaps you don’t have much yearbook design experience and would just like to figure out the best way to create a flyer within your means.
Flyers are a great way to get your message across and despite the rise in digital marketing, they are still an effective promotional tool. But if no one is taking notice of them, then they’re just a waste of time, money, and paper. Here are 10 ways to improve your flyer design to help you promote your yearbook.
1. Learn From OthersStudy other flyers to see what you like the best.
Image source: Flickr user Oslo Council
Gather up a dozen or so flyers. You can find them on the library bulletin board, at the super market, at the bank – basically, anywhere. Now study them. What do they all have in common? Which flyers stand out more than others and what is it about those flyers that catches your eye? These are the things you’re going to want to remember when making your flyer. Also make sure to ask yourself what doesn’t work on those flyers, as we often learn the most by seeing what not to do.
2. Draft Your Plan
Think about all the important stuff you need to include, so you can design accordingly. Double check that all of your dates and information are correct and absolutely don’t leave anything out! Always include dates, times, contact information, web links, and pertinent or crucial details, and make sure the designs and images you choose can accommodate all of this information without getting overly cluttered.
3. Use A Template
If you’re new to design or you don’t have much design software at your disposal, there are plenty of template options you can find through Microsoft Word or available to download online. Using a template can sometimes limit your ability to customize the final product, but what it does is gives you a fast and fool-proof way of getting the job done without looking too cobbled together.
4. Keep It Simple
Don’t try to over-design. Too much information coupled with too many visuals is more distracting than anything else. Always remember that the message is what you’re trying to sell above everything else. Yes, a good design helps you sell that message, but simplicity is almost always better than chaos. So, always err on the side of simplicity.
5. Picking An Image
If at all possible, say no to clip art. It’s outdated and not eye catching at all. Pick an image that will pop – perhaps a fun picture of students or something pertinent to the school culture.
Remember, flyers printed in color are generally more effective than black and white, but on a tight budget, you might often not have an option. If you’re printing in black and white, stick to simple, bright images. Busy images that are dark don’t copy well.
Design Idea: Take a few photos of students and turn them into a photo strip to display on your flyer. Not only does everyone like a photo booth picture, but it’s a great way to display some of the photos that the students will get to see in the yearbook. This is a great option because it works well for color or black and white printing.
6. Write Compelling Copy
A big mistake in flyer design is worrying too much about a cool design and not focusing enough on the copy. Coupled with an image that pops, a catchy headline will draw the viewer in and is a crucial step in creating a great flyer. But it’s also important to tell the reader why they should care in the first place. Let them know what’s in it for them:
- Make Memories!
- See Your Picture In The Yearbook!
- Save Money, Order Early!
7. Fonts Matter
Headlines should be big, thick, and bold – fonts in the Helvetica or Arial families are popular choices. Copy should be simple and readable. Don’t use too many different fonts and don’t assume that fun or fancy fonts will give you any extra design cred, because they won’t. (In other words, just say no to Comic Sans.)
8. Use Bullet Points
- No one wants to read blocks of copy on a flyer.
- Keep it simple, concise, and use bullet points.
- It’s easier to scan.
- If more information is available, link to a webpage.
- This way, they can read more.
9. Grammar Matters More
Obviously you already know this, but always proofread. Typos slip by the best of us and there’s nothing worse than a flyer with a giant grammatical or spelling error in it. And as the yearbook advisor, you’ve got a reputation to keep. Make sure to proofread it a few times. Then have a fresh set of eyes proofread it before you commit and make your copies.
10. Make It Viewable
A flyer should be clear from afar. When you’re done, hang it on the wall and take a few steps back to take a look and see if it’s clear enough. Do you see the headline first? Is the web page url clearly viewable? Will readers understand exactly what you’re trying to convey, or will they be confused? Answer these questions as you stand back and fix them as needed.
And if you turn to TreeRing for your school yearbook, don’t forget to let students know about the customizable pages they can build! Being able to build their own page for a social yearbook is a great pull and a hot selling point. With a yearbook that memorable, you may not even need a flyer!