As we start to move towards the end of the school year, it’s time to make a big push on yearbook sales. Getting your students excited about what will be featured in this year’s spread can help them see the value in what you’re putting together, and give them the initiative to get their order in today! One type of yearbook poster you can make involves the ‘sneak peek’ concept. Creating flyers incorporating this idea and conveying a simple message can be the perfect place to start promoting your final publication. To take your fun yearbook posters to the next level, one trick is to turn the letters on your poster into glimpses of the photos that will ultimately reside within the pages of this year’s book. Ready to learn more? I’ll tell you exactly how to create this kind of marketing tool to boost yearbook sales below!
Start with a Clear Message
Using letter cutouts of your photos is attention-grabbing, but be aware that it could easily distract from the actual message you’re trying to convey. The kids are so excited to decipher the pictures, they may completely forget to read the poster! To avoid any confusion between what you’re selling and the cool imagery that winds up on your posters, keep your message short and simple. In fact, try to keep your copy to the age-old standard for billboard copy: seven words or less. Here are a few phrases you might try:
- We’ve Got ‘Em, You Want ‘Em
- You’re In It, Do You Have It?
- Don’t Forget the Memories
Remember, your main message doesn’t have to directly reference the yearbook – you just want to make it intriguing enough to grab some attention as your students walk down the halls.
Choose Your Photos
Because your campus is filled with a very diverse crowd of students, you want to use a wide array of photos within your posters. Choose pictures from band practice, the soccer field, winter formal, and more. Featuring a wide array of activities and students within your yearbook posters will help your students see that the yearbook is all-inclusive – every student will definitely find a few pictures of themselves across the pages of your spread. The more your students can see that this year’s book is something the whole school can appreciate, the more likely they’ll be to buy one!
Keep Your Design Simple
Your photo-centric letters should be the focus of your posters, so you’ll want to keep the rest of the design pretty simple. Below your main message, add a short sentence about ordering a yearbook, including the yearbook purchasing deadline, and how students can pay for their copy. Beyond those two lines, the rest of your design should be negative space. This will help to keep your message clear, put a big focus on the awesome photos that are going to wind up within the pages of your book, and make it really easy for your campus to see how they can place an order. In other words, it’s a perfectly simple promotional tool that is sure to work in your favor.
Boost Last Minute Yearbook Sales
At this time of year, you’re busy pulling together the final details and getting ready to hit the “publish” button on your yearbook spread. But don’t forget, it’s also an important time of the year to push for those final yearbook sales to come in! The last thing you want to do is leave some students out in the cold because they forgot to place their order before the year-end deadline. These fun yearbook posters are the perfect solution. They’re easy to make, simple for students to understand, and they successfully represent and promote all of the hard work you’ve put into creating a great publication. Using this kind of idea means you’ll be racking up sales in no time. So what are you waiting for? Start making your own poster campaign today!
Want more awesome yearbook marketing tips? Check out our awesome guide!