As you develop the style guide for your yearbook design, one of the most important decisions you’ll make relates to your font choices. The fonts you choose can evoke unique feelings from your readers, because different fonts can have distinct personalities. To take your content to the next level, you need to choose the right fonts to connect with your audience. So as you work to build a great style guide that dictates consistency across your yearbook design, remember to also think about how your fonts will best communicate your message and engross your readers. Below, I’ll give you some awesome examples of font personalities that can really spice up your book!
The nice thing about professional fonts is that they’re really easy to read–but that doesn’t mean they have to be boring! When you seek a professional font that goes beyond the basic options, like Arial and Times New Roman, you’ll find an array of choices that offer a modern twist on what you and your readers would expect to see. Because these types of fonts are clean and linear, they easily communicate with your audience across the majority of your copy, and lend an air of competence and polish to your book. Professional fonts are also a great choice when you’re building a yearbook for an older audience, like a class reunion. Some of my personal favorites include:
Fonts That Are Important
When you choose fonts to add to your style guide, you need options that embody a different personality depending on where they’re used. For headlines, you need font choices that convey importance. This is where you need to grab your readers’ attention! As you look through the options you like, keep in mind that headline fonts are also a space where you can have some fun. You’re not building out line after line of text, so you don’t have to worry as much about long-form readability. Headline fonts should be arresting, and demand notice. Here are a few ideas that I love to get you started:
Fonts That Are Fun
For fonts that will connect with younger kids, you have to find options that offer a fun personality. These can have mismatched letter sizes, be stylistically unique or even look like they’re handwritten! The best part of fonts that have quirky character is that they offer a more personal look and feel within your yearbook design. This can help you better connect with a younger audience. Plus, you can use them across your yearbook for headlines, sub-headers, photo captions, quotes and more. The key is to look for fun fonts that are still really easy to read. Here are a few that I absolutely adore:
Great Fonts Support Better Yearbook Design
The fonts you choose are an integral part of your overall yearbook design. They can help you to evoke the right emotion with each article you add to your book, as well as create a stronger connection with each of your readers. And that can make them love all of the photos and content you add to this year’s publication even more! While there are a ton of different options to choose from, you need to keep your yearbook spread consistent, and keep it from looking hectic and jumbled. So remember to choose only a few of your favorite fonts to use across your entire book, fonts that are stylistically similar–be sure to indicate how they should be used in your style guide. With a little work up front, you’ll be well on your way to building the perfect set of fonts to connect with your audience, and make your content really stand out.