No one really likes ads, am I right? Commercials are a nuisance and we can’t wait until our 5 seconds is up so that we can skip the ad at the beginning of a YouTube video. But advertising is a major part of our culture and a huge funding source for yearbooks. So why not learn how to take the thing we all dislike – but all use – and turn it into a creative, profitable source that can benefit everyone?
Yesterday we touched on why you should be using Instagram for the photos in your yearbook. But did you realize that you can use social media to generate advertising dollars for your yearbook, too? Learn how to gain more advertisers by producing creative ads that kids respond to while also making the pages of the yearbook far more visually appealing.There’s no escaping advertising – so make it something that benefits the yearbook and the students.
Source: Flickr user Vagueonthehow
RECEPTIVE ADVERTISING IN THE DIGITAL AGE
This generation has been inundated with advertising since they were old enough to sit up. And now, wherever they turn, from the computer to the sidewalk, there are ads everywhere. As a result, advertisers have had to go bigger and get more creative in order to appeal to children and teenagers, otherwise they know that their brand will end up as white noise.
The fact is, visual advertising works much better than any text ad or business card out there. As much as 90 percent of information transmitted to the brain is visual and those visuals are processed 60,000 times faster in our brains than text. Visuals make up 90 percent of the content posted on Facebook and are what perform best for likes, comments, and shares compared to text and link ads. In fact, when it comes to advertising…
- Visuals are 43% more effective than text
- 59 percent of Interbrand’s Top 100 are on Instagram
- Engagement among the Top 100 brands have increased 35 percent since joining
- 42 percent of the brands on Instagram post at least one photo a week
So consider every text ad without a visual in your yearbook as nothing more than white noise to the students.
INTEGRATING PHOTO SHARING INTO YOUR AD PAGES
That’s where social media comes in. Kids are more likely to take interest in something that they see their friends trying. An estimated 44% of Facebook users “like” content that is posted by their friends at least once a day, while 29% of them do so multiple times a day.
Use the photo sharing services of social media to your advantage by incorporating students in the advertising photos whenever possible. Publishing a business card for the nail salon in your town is a whole lot less likely to generate business than using a picture of the three best friends in the salon that just got their nails done for prom. Simply having other students in the visual will draw the attention of student viewers and make for a far more engaging ad, leading to better results for the business – which makes them more likely to advertise with you again in the future!Showing friends having fun getting manicures beats a business logo any day.
Source: Instagram user carliibug_16
Most of the time, a quick hashtag search through on Facebook, Instagram, and Twitter can produce a large source of images of a business. If that doesn’t work, call the business and ask them if they can take a picture and send it to you. Or, if you or someone on yearbook committee are in the area, take the picture yourself and get creative!
Keep in mind that while public Instagram and Facebook pictures fall under Creative Commons (shareable as long as appropriately sourced), privacy should still be respected. Make sure to contact anyone under 18 who is in the picture to get parental or guardian permission.
Using relevant businesses with bold visuals instead of text for your ads will make a bigger difference than you can imagine. By using TreeRing’s customizable pages, you’ll be able to make the advertising pages relevant to students and as eye-catching as you want.
When you make your advertising more interactive and engaging with your audience, you will improve relations with advertisers, modernize the look of your yearbook, appear more professional, and produce more creative and interesting pages to which kids will be much more receptive.
In other words, go visual or go home.