Like it or not, social media is a part of modern day life and if all reports are to be believed, it’s not going anywhere any time soon. With reports that the popularity of Facebook has been on a decline among teens, Twitter is still proving to be a hugely popular social media platform among students and continues to grow. Twitter recently reported that over 200 million tweets are posted on a daily basis.
Twitter allows users to share their thoughts in live-time with the world in 140 characters or less. Photos are a commonly shared feature, as well. One of the draws to Twitter is the ability to categorize and separate topics of each post with the use of a hashtag. (For those of us who grew up with rotary phones, we know it as the pound sign.)
We’ve covered why social media is a great platform for marketing your yearbook, but you can also be using it to generate some content, too.Use Twitter’s popularity in your school’s yearbook.
Image source: Flickr user Rosaura Ochoa
The Year In Tweets
You can use the hashtagging feature of Twitter to create fun pages for your yearbook that display the best Tweets of the year by searching through tweets on Twitter with hasthtags that include your school’s name. See what students have said over the course of the year and when you find something that stands out, ask the student permission to publish it in the yearbook in a “The Year In Tweets” section.Make sure all the students know the yearbook hashtag so that they can use it.
Image source: Flickr user Ester Vargas
Make Your Hashtag Known
Post flyers around the school and on social media reminding students to hashtag their school-related posts with a hashtag of your choosing (an easy option is #schoolname2014). When a user is more aware of a popular hashtag or they see that it is trending, they’re more likely to use it rather than just making it up on their own. So, make your hashtag widely known and visible.
Why You Should Be Incorporating Tweets
A lot of brands, companies, and celebrities are jumping on the Twitter bandwagon, not just by marketing, but by sharing Tweets that their customers or fans have posted. Even news programs have taken to sharing Tweets that are relevant to their segment.
Jimmy Fallon has a popular segment on The Tonight Show Starring Jimmy Fallon in which he asks his viewers a question via Twitter, they reply with the appropriate hashtag, and he shares his favorite Tweets on the air. Viewers find the segment entertaining and the people joining in enjoy interacting with their favorite talk show host.
Ask Questions of Your Own
Make your own questions up for students to answer and see what they come up with. Chances are, they’ll have you laughing. Remember, responses are limited to 140 characters, so keep them light-hearted. The point here is to have fun with the students and make an entertaining page, not to write poetry. Some sample questions you can ask students on Twitter include:
- What is your funniest (school name) memory?
- What will you remember most about (school name) after you graduate?
- You know you went to (school name) if you _______
- What was the worst Christmas gift you ever got?
- What is your favorite spring break memory?
- What was your favorite part of (school name event)?
Now sit back and enjoy the answers! And share some of your ideas for funny questions to ask students on Twitter in the comments below!