When it comes to the yearbook principal message, there’s a trick we often see with the best ones: Involvement from the yearbook advisor.
We know that might sound a little odd, since your principal is the head honcho, and, let’s face it, none of us like to tell our bosses what to do. (#Awkward.)
But the trick to a really good yearbook principal message isn’t just to let your principal write whatever it is he or she feels like. It’s making sure you help shape that message.
Think about it: You’re the expert on the yearbook. You know the book’s theme, and how it’s being carried through on all the pages. Your principal doesn’t. That makes your viewpoint a good one for the principal to hear.
Look, we know that every yearbook advisor is going to feel a different level of comfort when it comes to telling your principal what to write. If that’s not for you, there’s another way to help. Helping them how to shape what they want to say. And that’s what the rest of this post is about.
Read on, and we’ll explore the most important aspects to writing a good yearbook principal message.
6 Tips For Writing a Better Yearbook Principal Message
Start with a story.
Did you know that there’s science behind storytelling? Seriously. Our brain actually reacts differently when it receives information as plain ol’ data than it does when information is delivered in a story-like format.
That doesn’t mean a principal’s message needs to start with “Once upon a time…”
It simply means that using more adjectives, including metaphors and sharing personal anecdotes are techniques that help a message connect with the reader—so start your message with a story.
Connect to the theme.
There is a lot going on at your school, right? That’s exactly why your yearbook has a theme. The yearbook theme serves as the unifier between all the clubs, activities, sports and classes that take place throughout the year.
So it makes sense that, as the leader of the school, your message both unifies and sets the stage for that theme.
Plus, tapping into the theme is a way to recognize the hard work of your yearbook team — and a subtle way of supporting them.
Write like you talk.
This is your principal’s message, and it should sound like them. Don’t be afraid to let your personality shine.
Avoid long words, formalities and clichés that wouldn’t be part of your vocabulary in everyday conversation.
One of the benefits of keeping your language simple is that it will be easier for readers to remember and connect with your message. And that’s exactly what you want.
Remember to thank the people who worked really hard to make the yearbook—and the school year—amazing. This recognition of a job well done goes a long way, especially if you rely on a group of volunteers throughout the school year.
Attention spans are shorter than ever. For most people that means shorter than a goldfish.
There’s a better chance that people will read your message if they can see that it won’t take much of their time.
Find an editor.
This is where you, the yearbook advisor, get to play a really big role again.
Once your principal has created a message they’re happy with, it’s your turn to step in, and give it a good edit. Check for the other five tips, then proofread it. Doing so will ensure that their message is clear and error-free. It’s the best way to make your principal’s message stand out (and to save them unwanted embarrassment).
Your yearbook principal message isn’t just the responsibility of the principal. And it’s not just letting your principal write whatever it is he or she feels like. You need to step in and help shape that message. If you use these tips, your principal will deliver his or her message better than they would have done on their own. And that’ll make you a hero.