Yearbook Trends

There is no reason anyone would want a computer in their home. Ken Olson, Digital Equipment 1977

Mary Meeker’s latest Internet Trends report shatters that ill-fated prediction.  You can find the presentation in its entirety below, but here are 4 key takeaways on why these trends are impacting school yearbooks:

244M Americans use the Internet

I’ve often heard the following comment from teachers and school administrators:  “Our parents don’t have access to the Internet.”  While it’s true that some communities, especially rural areas, have insuffucient access, this statistic dispels the myth.

219M smartphone subscribers in U.S. 

The growth in domestic smartphone usage is staggering, and is fueling digital photography and online sharing.

Facebook is the third most used Internet property

Typical user checks social sites 9 times per day
Almost every business imagined will reimagined due to the adoption of social networks.

500M photos uploaded per day.

The number of digital photos is projected to double every year for the foreseeable future.  It’s now an irreplaceable part of our culture.

It’s true that technology is influencing the latest yearbook trends, but another driver is our own behavior.  The widespread adoption of smartphones and photo sharing, combined with our inherent need to be connected with one another, is turning the yearbook into a social one.